Authorship Tags and Why You Should Take Credit for What You Write
Date: August 27, 2013Category: Author: David Hall
What are Authorship Tags?
Ever notice those search engine results that contain an image of the author and always seem to be at the top of the search page? Those articles are from writers who want to get their work noticed and have gone to the trouble of setting up authorship in their google+ accounts.
What benefits do I really get from authorship tags?
Authorship tags are a way for you to identify your work on the web, and along the way drive more traffic to your business. It is also a way to protect your intellectual property on the internet, which is never an easy thing to do.
Does Google really rank authored posts higher?
The answer on this is unclear. What is clear is the way page results containing authorship information stand out on the SERPs(Search Engine Results Page). You can’t miss them, and neither will your readers/customers. More than just the page description, your article receives a head shot of the author, and a byline establishing you as the author, even if your name is as popular as David Hall.
Why does Google like articles that claim authorship through Google+?
Well the obvious answer is it promotes their Google+ product, and consequently increases its use. The benefits for the you, the user, are more numerous.
Google has always struggled to separate the original authors of content from those who copy it to promote their own websites. Since Google started penalizing sites for duplicate content it finds on the web this has become an increasing sore spot with with authors who create original useful content and see their site rankings drop when plagiarists reproduce it on their own sites. By using an authorship tag you protect your work, identifying it as your own, and help Google recognize who should be ranked highest for this content.
An authorship tag also helps Google separate your work from computer generated spam. By attaching your articles to a living, breathing person Google can add a substantial amount of credibility to your article, which should increase it’s search ranking.
Finally, it helps you brand your articles. Viewers of the search results can instantly see a link to all the other articles you have written under the same authorship tag, showing your knowledge and all around expertise on the subjects you write about.
How difficult is it to set up an Authorship Tag?
We here at Infinity Dental Web provide an authorship tag service for a minimal service charge. Please contact us if this is something you would like us to set up, and we will take care of it for you. As you can see the benefits to having an authorship tag are pretty fantastic, and going forward I believe Google is only going to place more emphasis on author authenticated material in it’s search results.
It just makes sense to get yours going today. This will lighten your load when it comes time to go back through all your previous articles to tag them, and going forward you will be getting the full credit you deserve for your writing.
Leave a Reply