Category: Author: Christin Paty
If you depend on a service or someone to manage your blog, you’ll want to read this!
We recently brought on a new client who was using an outside marketing agency to promote his dental practice. Included in the agency’s services is blogging for the dentist. Normally we would embed the blog in the website to benefit from the fresh original content. However we’ve recently become hesitant in doing this after discovering that some companies use recycled posts. As it turns out this agency is doing just that.
When we discover bloggers that recycle their posts we become very frustrated, because the recycled content is not benefiting them. You see Google thrives on high-quality original content, and will crawl your website for it. If the content is valuable, then your website’s pages will elevate in rankings for certain search terms. But if the content is stock, Google will disrespect it and view it as worthless.
What’s even more frustrating is that the agency supporting our client charges $100 per each recycled blog post with little or no value to him, while we charge $75 for each high-quality original post.
Here’s how to check if your blogger is using recycled posts and wasting your hard-earned money:
First visit your blog and find an uncommon sentence. Copy and paste it into your browser search bar, and be sure to add open and end quotes around the sentence. Then hit enter to see the search results. If you see more than one result, you’ll know your blog post has been recycled.
We used this sentence in our search query, and what’s worse is there is a misspelled word in it:
“This jargon has a purpsoe as it allows professionals to communicate clearly with each other on the same basis.”
Check out our search results! It looks like this agency made a nice profit for just a few hours of work. However, this post doesn’t offer much benefit to about 112 dentists.