Social Media Posts Now Showing in Your Google Business Profile

May 14, 2026 - Kaycie Smith
Category: Social Media Marketing

Social media has been growing in influence. It shapes the way many people communicate, gather information, and form opinions. With billions of users engaging daily, social media has transformed from a simple communication tool into a powerful driver of public conversation, business growth, and social change. Sensing this, at Infinity Dental Web we recently put a lot of effort into ramping up the sophistication of our social media marketing. To add to its influence, social media platforms are now the source of much of the information drawn by AI-assisted search engines such as ChatGPT, Gemini, Perplexity, Copilot, etc. The latest that just broke this week is that Google Business Profiles are now getting on the bandwagon.

Google is testing a new social media updates carousel that can pull your latest social posts directly onto your Google Business Profile. This is a big signal that social media is becoming more important for local SEO.

If you want your posts to have a chance of showing up, here’s what we will do for you:

• Connect your social profiles to your Google Business Profile
• Assign you a social media manager who will stay active and post consistently

And a tip for AI visibility:  Create posts that have information about treatments you are providing.

Breaking this down a bit more:

• When you post consistently on social media, Google is more likely to surface that content in places like your Business Profile or search results.
• And when your posts clearly explain your expertise and services, LLM’s (large language models like Gemini and ChatGPT) can better understand what your business does.

So instead of only seeing that you’re active online with your social media, Google and AI can actually connect your business to specific searches and recommendations.

For example, if your practice regularly posts about:

• dental implants
• Invisalign
• emergency dental care
• location
• specifics about your patient care
• any unique characteristics of your practice

AI systems will have more information about your practice.

That makes it easier for Google or AI search tools to:

• match your practice to relevant searches
• recommend you to prospective patients
• surface your practic in AI-generated answers

You’re basically feeding Google and AI more structured signals about your practice through your social content.
If you are currently a Local SEO client and a Social Media client, you are steps ahead of the trend. To take further advantage, consider what we are offering with Generative Engine Optimization (GEO).

If you want to learn more about what we can do for you, just give us a call.