September 2018 | Infinity Dental Web

Case Study | Burba Dental Partners – Salem, MA

The Burbas have been our clients since 2011. When we took over their website from our competitor, it was getting about 200 unique visitors a month. We were able to get them a #1 ranking in Google for Salem MA cosmetic dentist and increased their traffic to about 2500 unique visitors a month.

We accomplished all of this with their dated, very ordinary-looking design. A couple of years ago, we told them that with a better design, they would increase conversions and attract more cases of people wanting quality dentistry. Their new design was launched in July 2016. With the new design, they noticed an immediate increase in both the number and quality of the patients who were calling—more smile makeovers and high-end cases. They are now getting about 10-15 new patients per month from the website.

Get Them to Dream

Smile Galleries are where patients dream about changing their lives through dentistry.

One way to show patients their future is to display how you’ve already made a huge difference in the lives of regular people.

Showing the patient’s full face and including their story allows your potential patient to identify with you and gives them a reason to trust you over the next dentist.

See our in depth report on how to build an effective smile gallery.

Attract Neighboring Towns

Want to attract patients from neighboring towns?

While Google has made it difficult to rank outside of your town, paid advertising through Google Ads allows you to show your website to any area you choose.

We’re Here to Help

To ensure quick turnaround, please make all website maintenance requests through your online portal. Need help with your portal login? Contact us at support@infinitydentalweb.com.

Infinity Dental Web.
Intelligent digital marketing for dentists.
The choice of leading dentists for website design, search engine optimization, social media, and reputation management. (480) 273-8888.