Burba Dental Partners

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Case studyBurba Dental Partners
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Burba Dental Partners is a father-and-son practice in Salem, Massachusetts. Dr. Stanley Burba, the father, has an interest in prosthodontics, and he is a Fellow of the International College of Dentists. He founded the practice in 1968. Dr. Randy Burba is interested in aesthetics, and he is an accredited member of the American Academy of Cosmetic Dentistry, a member of the Board of Directors of that organization, and a past president of the New England Academy of Cosmetic Dentistry.

With the practice having been around for almost 50 years, they have many long-term patients. In some cases, the same family has been patients for three generations. Knowing that, we developed the branding slogan for them, “Dentistry that stands the test of time,” with the added subhead, “We’ve been delivering quality dental care for two generations. We know how to do dentistry that lasts.” That theme is carried throughout the home page and into the rest of the website.

The Burbas have been our clients since 2011. When we took over their website from our competitor, it was getting about 200 unique visitors a month. We have increased that to about 2500 unique visitors a month. They rank #1 for Salem MA cosmetic dentist, and they are getting about 10-15 new patient calls per month from the website.

They had a dated, very ordinary-looking design for years before we launched this new design in July 2016. With the new design, they noticed an immediate increase in both the number and quality of the patients who were calling—more smile makeovers and high-end cases.