November 2019 | Infinity Dental Web

It’s Time to Get into Video
The use of video on websites continues to grow in popularity and importance.

The marketing of dentistry revolves around trust. Our research at Infinity Dental Web shows that successful marketing of dental care hinges on the trust that can be created in the minds of visitors. And an excellent way of increasing that feeling of trust is with video.

A survey by the marketing company Invodo reports that 52% of consumers say that watching product videos makes them more confident in online purchase decisions.* And if we could see what is actually going on in the subconscious of these consumers, that percentage would be much higher. What types of videos help increase that feeling of trust? A video of the dentist introducing himself or herself or giving a tour of the practice could be powerful. Video testimonials from your patients are also very effective. In a survey by Wyzowl, 72% of businesses say online video has improved their conversion rate.

In addition, video on your website increases the amount of time people spend on your website.

It’s time for you to get into this. Your competitors are. To help you put quality video content on your website, we have opened a video department here at Infinity Dental Web.

Click here for more information.

* source: https://www.impactbnd.com/blog/6-intriguing-stats-why-you-should-implement-video-marketing

Don’t Waste Money on Your Internet Marketing

One of the things that sets Infinity Dental Web apart from other marketing companies is that we take responsibility for your results. To help with this, we spend a fair amount of time researching other companies that our clients could engage to provide additional marketing services beyond what we offer. If you’re contemplating anything like this, please ask us first. We can help keep you from wasting money.

We wanted to share the experiences of some of our clients to underscore the importance of checking with us about things like this. In a recent blog post, we discuss one loyal client who attended a dental meeting where he became impressed with a company, Local Search for Dentists. Before we had a chance to share with him negative experiences that another one of our clients had with this company, he had signed the contract and was locked in.

Boost Your Website Rankings with Google PostsWhen you Google your practice name, Google displays what it calls a Knowledge Panel about your practice in the right-hand column of the search results page. They have recently added a feature to that Knowledge Panel called Google Posts. This is a social-media-type post that allows us to post an image with text highlighting some aspect of your practice. Research indicates that this can help increase your rankings in Local Search and increases appointment requests. It’s a little inexpensive thing you can do to boost your rankings and your appointments–seems like something you should definitely consider. Read more about this and see illustrations of how it is used here.

We’re Here to Help

Need updates to your website? Have questions about running Adwords campaigns? Want help accessing your monthly reports?

Infinity Dental Web.
Intelligent digital marketing for dentists.
The choice of leading dentists for website design, search engine optimization, social media, and reputation management. (480) 273-8888.