It’s Time to Get into Video
The use of video on websites continues to grow in popularity and importance.
The marketing of dentistry revolves around trust. Our research at Infinity Dental Web shows that successful marketing of dental care hinges on the trust that can be created in the minds of visitors. And an excellent way of increasing that feeling of trust is with video.
A survey by the marketing company Invodo reports that 52% of consumers say that watching product videos makes them more confident in online purchase decisions.* And if we could see what is actually going on in the subconscious of these consumers, that percentage would be much higher. What types of videos help increase that feeling of trust? A video of the dentist introducing himself or herself or giving a tour of the practice could be powerful. Video testimonials from your patients are also very effective. In a survey by Wyzowl, 72% of businesses say online video has improved their conversion rate.
In addition, video on your website increases the amount of time people spend on your website.
It’s time for you to get into this. Your competitors are. To help you put quality video content on your website, we have opened a video department here at Infinity Dental Web.
Click here for more information.
* source: https://www.impactbnd.com/blog/6-intriguing-stats-why-you-should-implement-video-marketing