June 2013


Important! Please Read

With the SEO and online marketing world evolving so rapidly, we strongly urge you to read our newsletters to stay on top of the trends. There are changes that we can make without any involvement on your part, and we are making those every month. But there are others that will require a direction from you, such as getting more involved in social media or mobile websites. We will inform you of those and will be looking to you to let us know if you want to jump in on these trends.

To help you, we are going to do two things:

  • We will be publishing these newsletters more frequently.
  • We will be highlighting those items that require your closer attention

Here are the key things you need to know from this newsletter:

1. Facebook Graph Search is coming soon and promises to change the way people search for dentists and other professionals on the Web
2. Google’s algorithm is changing to rank more based on author reputation and less on links.
3. Google announced in June that the performance of the mobile version of your site is now affecting the search rank of your main, non-mobile site.

Need another reason for your practice to be on Facebook? Facebook’s social search tool, GraphSearch has officially rolled out and we predict it will be the way to gain referrals in the future. Read all about Graphsearch or watch our video explaining why this can be a key marketing tool for dentists.

Google Authorship Coding

Want to boost your rankings in one quick & easy step? Opt for Google authorship coding and have your picture show up next to your search engine results. Instantly improve your click-through rate and establish yourself as an authority with Google. Experts predict that a high authorship rank may become as important as links in the future. We are including this as a standard in our High Profile+ and VIP packages for new clients from now on and for a limited time only, you can opt for this service for a one set-up time fee of $125 (regular price= $175).

Mobile User Experience

Last month, Google announced that the performance and usability of your mobile website will directly effect your search rankings; even on your non-mobile site. We will be writing more about his in the future. Meanwhile, you can read more here


Have you heard?
We’re offering custom animated videos!

Pricing as low as $500!

Need to explain a difficult procedure? Want to make your patients feel more at ease? Try animated video! Now, you can produce a video and you don’t even have to be in it! Just give us the subject matter and we can do the rest. Pricing as low as $500 for the first minute and includes voice-over, custom art, stock script, and video optimization. Find out more about this service or view Infinity Dental Web’s own video to see what the fuss is all about.


Limited time offer: Add Pinterest to ANY social media package for only $50 per month for 6 months with $0 set up fee! Gain mass exposure with the fastest-growing social media platform of all time. Offer expires July 31st!  E-mail danielle@infinitydentalweb.com if interested.

Coming Soon!

We’re in the process of creating forms that your patients can fill out and submit online without having to print. If interested, call (480) 273-8888 and ask for Chris.

Infinity Dental Web is published by the AACD & DentistryIQ!

We are quickly becoming a dental internet marketing authority…

Check out our articles in the AACD website and on DentistryIQ. Don’t be afraid to share them with your friends or on your social networks!

Online Reviews Can Make or Break You
Have Your Website’s Google Rankings Tanked?
Is your blogging actually helping your website?


Don’t forget to follow us on Facebook!



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