Judging from current news headlines and the recent CES 2014 show, we are a lot closer to having our lives run by computers than previously expected. From smart contact lenses to self-driving cars, smart toothbrushes to digital home security, the future is certainly going to be interesting. Are we ever going to have to get  Read More

In my post last week about stock smile galleries, I used examples of four identical smile galleries of clients of Prosites. Danielle, our social media director, tweeted a link to the post to Prosites saying, “Using a stock smile gallery to market your dental work can be detrimental to your site.” They responded, saying, “We  Read More

Let us introduce the newest member of our Infinity Dental Web team, Emily Martineau. She was hired in late December as our new Maps SEO director. Emily received a B.S. in Finance from the W.P. Carey School of Business at Arizona State University in 2005. She says she majored in Finance because she is good  Read More

One of the key marketing principles involved in selling dentistry on the Internet is that a dentist needs a smile gallery in order to have credibility as a cosmetic dentist. A study done by Sesame Communications several years ago documented that when prospective patients are looking for a cosmetic dentist, they will often go directly  Read More

2013 was a big year for social media. I think of it as the year when top level management realized that this isn’t a fad that is going to go away and it is a useful tool in any marketing arsenal if done correctly. Even the most old fashioned of businesses, dentistry being one of  Read More