In my blog written on November 5th,  Google Launches City Expert Program, I wrote about Google’s  leap into  encouraging Google+ users to review local businesses.   The program launched here in Phoenix on November 14th and I was selected to become a member of the new community of  “local experts”.  Not really knowing what to  Read More

Websites are necessary to compete in today’s dental market, but you’ll want to make sure the design is attractive, well laid out, and that it functions properly to convert new patients. If you are in the process of creating a new website design, think about what feelings you want to invoke about you and your  Read More

Technology is constantly changing and so is the way that potential customers are searching for you. For instance, voice recognition has become much more accurate and user friendly.  In the past, it was easier just to type with the keyboard than to have to correct the terms your phone picked up.  But as these features are  Read More

Yesterday, I got my copy of Dental Economics in the mail. On the back cover is an ad from one of our competitors, Officite, with the headline: “You’ve Had Your Website Since an Apple Was Just a Fruit.” And then under that, “The Internet moves fast. Are you keeping up?” I’m sorry, Officite, it’s a  Read More

I’m sure you’ve spent many hours viewing and reviewing the content on your site, making sure it accurately reflects your practice’s philosophy, services, and goals. But have you ever looked at it with your typical patient in mind? How would they view your website? Would they find it informative and useful? And most importantly, would  Read More