What is whiteboard animation, and how can I use it for my dental practice? Simply put, whiteboard animation is a process of characters drawn or doodled by an artist to tell a creative story while being recorded.  This highly effective and engaging tool is used now by many companies to teach company policies, or to  Read More

So, you’ve claimed your Facebook page and have full administrative access. Now what? It’s time to optimize your “about” section. The about section is important because this is where all the key information about your business goes. Placing the right keywords here brings you up where you want to be in graph search.  Additionally, Facebook  Read More

Thank you to Buzzfeed for tweeting this and to Extremely Decent Films for producing this video. What a Facebook update feels like in real life… This video is a #win!

Last month Mike Blumenthal shared his experience with Google Authorship and how his author photo stopped appearing on his articles in the search results. He checked all of his settings several times but couldn’t find anything that was amiss. When he finally had some extra time he reached out to some of his SEO guru  Read More

We see this happening at dental meetings, or sometimes it comes from spam e-mail. An SEO “expert” offers you his services and starts by evaluating your website. I got a call from a client after February’s Chicago Midwinter Meeting. Let’s call the client Dr. Doe. Some SEO guy who was exhibiting at the dental meeting  Read More