Dental Search Engine Optimization

Search engine optimization is probably your most cost-effective advertising strategy.

We find some dental practices that spend lots of money developing a beautiful website, and then they have to buy a yellow pages ad or place an ad in their city magazine to direct traffic to that website. This is an expense that you don't need. For much less money, you can have us optimize your site to make it more visible.

The marketing world keeps moving more and more to the Internet. As the Internet matures, the Yellow Pages is staying on the shelf, if people even keep them, while people search for businesses online. To be a truly up-to-date practice that tries to tell people that you employ all the latest technology, shouldn't you move your marketing into the twenty-first century also?

SEO Costs

We base our fees for SEO services on the results you want to attain. And we then promise you the targeted traffic level. If we fail to reach the target within one year, your maintenance and ongoing SEO is free until we do reach it.

There is an upfront cost for SEO services, because of the large amount of upfront work that it takes to effectively optimize your website. This work will include re-writing content, re-arranging pages, adding new content, and whatever else may be required to reach the target traffic levels. If you want, the initial payment can be spread out over the first year, for a small additional charge.

Also, in order for us to be effective for you with Search Engine Optimization, we need to constantly monitor and tweak your site. To do this, we need to also host your site, so that we can install tracking software that is sophisticated enough for us to fully track your traffic. So the fees quoted below include all hosting, e-mail, and other website maintenance fees.

These SEO services are included in all our website packages, for no additional charge.

Performance SEO
500 visits per month guaranteed* (as measured by Webalizer)
An estimated 2-8† new patients per month.

•$266 per month for 12 months, then $179 per month thereafter
or
•$1495 up front, $179 monthly after 90 days ($40 maintenance +$139 SEO)
• Plus $5-15/month call tracking (optional)
(Maintenance plus SEO for performance websites includes hosting fees, normal updates to your website that you may need from time to time, link-building program, e-mail, and traffic monitoring.)

High Profile SEO
1000 visits per month guaranteed*
An estimated 5-20† new patients per month.

Dominating SEO
2000 visits per month guaranteed*
An estimated 10-40† new patients per month.

Dominating Exclusive SEO
2500 visitors per month guaranteed* after 12 months, 3000 visits per month guaranteed after 18 months.
An estimated 15-50† new patients/month.
A Dominating Exclusive website is so powerful that it is reserved for the top 20 metropolitan areas in the United States. Costs will vary depending on the size and competitiveness of the market. You should consider a dominating exclusive website only if you have the reputation and practice skills necessary to make people feel like it was worth driving to see you from the other side of your market area.
• $1200 to $1400 down, then $1281 to 1387 per month for eleven more payments, $730 per month thereafter.
or
• $8295 to $9595 up front
• $730 monthly after 90 days ($45 maintenance + $685 SEO)
• Plus $10-40/month call tracking (optional)
•(A content management website is an additional $15/month.)

Again, the monthly fees cover hosting fees, normal updates to your website that you may need from time to time, contual tweaking of the website to improve traffic and conversions, blogging, link-building program, e-mail, and traffic monitoring.

*Here is our guarantee. Twelve months after we begin work on your website, revising old content, writing new content, and re-doing the link structure, we promise that we will have the designated amount of traffic, as measured by Webalizer. Webalizer is a common website metrics program that many webmasters use. If we don't achieve that level in that time, your ongoing monthly SEO and maintenance is free until we do. Dominating exclusive websites have an additional guarantee that is activated after 18 months.

†A note on the number of patients. Don't expect these new patient numbers right away. The performance of a website in the search engines is strongly correlated to the trustworthiness given the site by the search engines, which takes a number of months to develop. Expect patient numbers near the lower end of the scale within the first year, and continuing to increase after that. If you want to speed up that process, we can set you up with a pay-per-click advertising campaign to couple with your website.

Does that sound good to you? Click here to request a quote.