Pay-Per-Click Advertising

Are You a Candidate for a Pay-Per-Click (PPC) Advertising Strategy?

While the return on investment (ROI) for well-optimized organic search is very high (40:1), one of the disadvantages is that it is not an immediate return. It can take a year, sometimes two (in highly competitive markets) for an organic search strategy to mature due to the process of building trust on the Web. PPC is less efficient, with an expected 10:1 ROI, but it can yield immediate results.

PPC can target geographic areas where you do not have an office location. Google is more savvy now. They know where you are, and it’s difficult to rank organically for communities where you do not have an actual presence.

PPC can augment your organic search strategy by targeting a wider variety of search terms.

PPC is an efficient use of your advertising dollar because you only pay when prospective patients actually click on your ad.

Why Infinity Dental Web Should Handle Your PPC Campaign

• We can blend your PPC and organic strategies. For example, if you do not want to wait months to rank well for a specific term, we can do PPC now for immediate results and slowly retract as your organic results take over.
• We know the high conversion search terms—the search terms that generate patient calls. This is a closely guarded trade secret with us, and our PPC specialist had to sign a non-disclosure contract with us before we hired him.
• Josh is highly expert in PPC strategy. He knows how to target certain match types, use negative keyword lists, and work the wording of your ads to maximize the efficiency of your PPC campaign.
• Google allows us to geo-target these ads and place them so that only those searchers within the appropriate zip codes will see them. This also saves money and increases ROI.

Benefits of PPC Advertising with Infinity Dental Web

• We Help You Define Goals
  Pursuing multiple goals makes you mediocre at them all. We will take the master online marketing strategy that we developed for you when you became a client and use that to help focus your PPC strategy.
• We Make Optimization Decisions Based On Data
  Josh will use actual conversion tracking data to make sure that your PPC is as efficient as possible.
• We Use Niche Keywords
  In dentistry in particular, you can have very high costs per click for certain high-volume search terms. Josh understands how to narrow your focus to long-tailed keywords that may be more exclusive to your practice, which will lower your overall cost per lead.
• We Understand the Importance of Negative Keywords
  A negative keyword is one that you can put into your campaign to tell the search engine not to display your ad when a prospective patient is searching on certain terms. For example, let’s say you were targeting veneers. Josh could specify to not display your ad when it is clear that people are searching for furniture or flooring. Also, eliminating words such as “free” or “cheap” can help target the patients you want.
• We’ll Test Multiple Ads for Your Keywords
  Search engines make testing different ad wordings very simple. Whether it is a simple A/B test between ad titles or a completely new ad, Josh will always be testing. With multiple ads, the search engines are likely to give you a higher quality score and over time the best ad will optimize performance.
• Reporting, Reporting, Reporting
  Your monthly reports will include full data analysis every month with:
    • Monthly keyword report.
    • Ongoing log of major campaign changes.
    • Monthly trend charts for Impressions, Clicks, CPC, Average
        Position, CTR, etc.
    • Detailed analysis for key metrics and recommendations for the
        future.
    • Return on investment (ROI) analysis with conversion performance.

Infinity Dental Web Pay Per Click Pricing

• Pay Per Click Account Set up Fee $750
• Monthly Fee for ad spend up to $1000/month $245
• Please contact us for pricing on budgets above $1000/month, which will be based on a percentage of your spend.