Dental Search Engine Optimization

Unfortunately, it seems to take dentists a while before they understand the value of search engine optimization. They invest a lot of money in a beautiful website, and there are a several reasons they may not appreciate this part of Internet marketing.

Some dentists don't yet have the vision of what increasing the visibility of their website will mean to their practice. They create a beautiful website and then plan to spend other marketing money to drive traffic to that website. They may mention the website to their patients, in their yellow pages ad, or in other advertising. They don't realize that for a fraction of those marketing expenses, they can be found by people surfing the Web.

Others may labor under the fantasy that a website is like the Field of Dreams, and that if they build it, people will come. They don't understand how competitive search engine optimization is, and that there may be dozens, or even hundreds of dental websites all vying for positioning for the search terms people would use to find their site.

Still others may have been led to believe by their website companies that mediocre performance is good enough. Some of these website companies promise rankings for search terms that don't really matter. Others set really easy targets like "ranking on the first page of Google," and the dentist doesn't realize that only about 2% of visitors ever click on the #10 result, which is on the first page. Others are led to be excited about ranking well for terms that are next to worthless. (See our blog posting on Dental SEO Scams).

We have much more ambitious search engine optimization goals for our clients. There is nothing like being #1 for what we call a "high conversion" search term that delivers patients to a practice. Twice as many people click on the #1 listing as on the #2 listing. Over 3/4 of clicks are on one of the top five listings. Our goal is to get our clients to the top in their respective markets.

Check out these search terms on Google, and see where our clients place:

  • • Chicago cosmetic dentist: Look for our client Dr. Bill Cohen, at www.centerofcosmeticdentistry.com.
  • • Phoenix cosmetic dentist: Look for our client Dr. Art Chal at www.chalphoenixcosmeticdentist.com. Also notice where his other website is: www.chaldentistry.com.
  • • Best implant dentist: Look for Dr. Art Chal at his third website we do for him: www.phoeniximplantdentist.com. He draws patients internationally with this powerful website. And check how he ranks for Phoenix implant dentist.
  • • Cleveland dentist: Look for our client Dr. Brad Hylan at www.drbradhylan.com.
  • • Plano cosmetic dentist: Look for our client Dr. Marcus Whitmore at www.planodental.com.
  • • Boca Raton dentist: Look for our client Dr. David Kagan at www.topbocaratondentist.com
  • • Seattle cosmetic dentist: Look for our client Dr. Brian McKay at www.acld.com
  • • Cleveland cosmetic dentist: Look for our client Dr. Jay Goldstein at www.jayhgoldstein.com
  • • Duluth dentist: Look for our client Dr. Greg Kaake at www.millerhilldental.com.
  • • Louisiana cosmetic dentist: Look for our client Dr. Mike Malone at www.mikemalonedds.com

These, of course, aren't the only search terms we work on for each client, but only the most competitive search term in each of these markets. Dr. David Hall, who has been doing search engine optimization since the days when the principal search engines were Yahoo and Altavista, knows how to deliver traffic. He has made www.mynewsmile.com, his flagship website, the most highly trafficked cosmetic dentistry website in the world, with well over a million hits per month.

Put us to work for you. What good is a beautiful website that doesn't get visited?