Kaycie has a bachelor’s degree in Merchandising with a minor in Marketing from the Eller School of Management at the University of Arizona. Upon graduation, she worked as a buyer for Dillard’s Southwest Division and then as a buyer for PetSmart Corporate where she was also on the team that trained people on import buying and helped the company grow from 50 stores to 500.
She began working on Local Search before the term was even invented, launching our Business Listings department at Infinity Dental Web in 2012. She left IDW to work as the Director of Digital Marketing for a 43-location health care organization, and then returned to IDW as our Director of Search in 2017.
She is one of the original Google City Experts—now known as Google Local Guides, is a Google Trusted Tester, and is active on many Google forums. Based on her reputation in the industry, she has been selected to be on the Google Local Pros Forum. Her certifications include Advanced SEO Certification and Structured Data Certification from Search Engine News, Advanced Local SEO Certification also from Search Engine News, as well as Adwords Search Certification from Google and Ads Certification from Yelp.