The Smile Design Center

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Case studyThe Smile Design Center
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Dr. Corky Willhite is a well-known cosmetic dentist in the New Orleans area who lectures regularly around the country and internationally. He practices about three days a week. His fees are very high, and he has patients traveling great distances to see him. He is an Accredited Fellow of the American Academy of Cosmetic Dentistry.

He became a client in early 2016, at which time we gave him a new, high-end website design and a modest content tune-up. The new design has seemed to work magic for his practice, and he is now very busy doing smile makeovers when he is in town.

His marketing needs are different from most of our clients. Most of his new patients seek him out because they have heard of him, so search engine optimization plays a less important role. What his new website does for him is validate his skills to people who find him otherwise. Even so, he ranks in the top 3 for Metairie cosmetic dentist and the top 5 for New Orleans cosmetic dentist. His website brings in about 1500 unique visitors per month, and search engine optimization adds about five patients a month to those who are seeking for him by name.