Pumphrey Periodontics

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Case studyPumphrey Periodontics
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Dr. David Pumphrey is a periodontist in Atlanta who tends to get referrals from some of the prominent cosmetic dentists there. At the forefront of research and technology in his field, he is a professor at the Graduate School of Periodontics at the Dental College of Georgia. He has lectured and published in the fields of implantology and regeneration techniques, and has been elected to membership in the Pierre Fauchard Academy.

His target market demands a very attractive website that conveys a high-tech, top-of-the-line feel. The marketing of specialty dentistry has been changing in recent years. There are increasing numbers of patients who are self-referring to specialists of their choosing, so his website is designed to appeal to them as well as to fellow professionals in the Atlanta area. Launched in November, 2017, the website quickly began drawing in self-referring patients who have been finding him by searching online for various periodontal and dental implants services. Conversion rates have increased to about 40 new patients per month.