Susan M. Dennis, DDS

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Case studySusan M. Dennis, DDS
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Susan Dennis, DDS, runs a busy multi-doctor practice in Portage, Michigan. She loves to do smile makeovers and complex restorative dentistry, and her associates do basic family dentistry. She came to us frustrated from dealing with her previous website company, who didn’t seem to understand the level of dentistry she was providing nor how to present it to the public. And she had aggressive marketing goals, feeling that she and her associate could handle as many as 70 new patients a month.

Her target demographic is fairly affluent, but she told us she was willing to accept anyone who valued high quality dentistry and was willing to pay for it. She wanted the website to appeal to people seeking smile makeovers, but wanted to also draw in patients needing basic general dentistry.

We gave her an aggressive marketing plan that included a Premium Aesthetic design to appeal to high-end patients, Impact level search engine optimization, plus our Local Search and Reputation Management services. While her practice is in Portage, we also aimed her search engine optimization at the adjoining larger city of Kalamazoo. We launched her new website in December 2017. We improved her rankings from page two of Google to number one on page one for Portage, MI, cosmetic dentist while also getting her page one rankings for Kalamazoo cosmetic dentist, a feat that some people in the SEO community say isn’t possible. And we helped her get to 70+ new patients per month, with people searching on a wide variety of search terms including best dentist, cosmetic dentist, dentures, emergencies, amalgam removal, TMJ treatment, etc.

In 2021, she decided to discontinue with us and try another website company. During that time, their rankings dropped and website traffic declined to about half. One year later she called and said she wanted to come back with us. After coming back she said, “We were with the C-minus, now we’re back with the A-plus.” Within a few months we were able to bring new patient numbers back up to what they were before, and she has since added another associate to the practice.