January 2012 | Infinity Dental Web

January 2012


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Do you know what a QR Code is?

A QR code (Quick Response code) is an image that represents the web address (URL) of a single HTML page. A QR code enables you to bookmark pages on your mobile phone quickly and easily without having to type the URL. You simply scan the image, your phone reads it, and then converts it back into the URL and executes the instructions (go to website, call a number, etc.)

We have some suggestions on how to use QR codes for your practice. They can be used in print advertising, on business cards, phone book ads, and even placed in the front window of your practice. QR codes are not just limited to URL’s, they can also be created for calendar events, contact information, special promotional offers, e-mail address, phone number, and SMS (text messaging).

There are a number of QR code generators on the web and it is a simple process to create one. One of the more popular sites is http://qrcode.kaywa.com. Go ahead and give it a try. If you need additional assistance, please feel free to contact us at (480) 273-8888.

Mobile Sites Available

Smartphones and tablets (I-pad, Kindle, Galaxy, etc.) are becoming more popular, and 50% of local searches are being done on these mobile devices. In fact, Morgan Stanley analysts believe that by the year 2015, the mobile web will overtake desktop Internet usage if it continues at the current rate.

The majority of websites are not optimized for mobile viewing, and this can be a nightmare for the user. The smaller screens, possible lack of flash support, and various web browsers used by the mobile devices may display your original site in a manner that is virtually unusable for the viewer. A mobile version of your website should be faster, sleeker, and more responsive than a traditional site. It should be easy to navigate and use as few keystrokes as possible. Mobile websites do not necessarily need to contain all the information of your traditional site, but the mobile user should be given the option to view the full site if desired. Search engines like Google, Yahoo, and Bing index mobile sites differently from non-mobile sites and are developing tools to help meet the demand.

I encourage you to take a look at your website on your mobile phone or tablet. Now think about the expression, “You only have one chance to make a good first impression.” What impression does YOUR website give? While it may look beautiful and easy to navigate on a desktop or laptop computer, chances are it is not mobile friendly.

Infinity Dental Web understands how important mobile sites have become, and we have been beta-testing mobile site design features over the past couple of months. We are currently offering mobile sites for a set-up fee of $695 and $49 per month. This monthly maintenance fee will ensure that your mobile site is kept up-to-date with all developing technologies.

Please contact Christin Paty if you would like to add a mobile site for your practice.