Video marketing continues to grow in popularity and importance. We have all seen data about the impact of video. We know that the use of video increases the impact of any message. It increases the amount of time people spend on your website and increases conversions. In a survey by Wyzowl, 72% of businesses say  Read More

Internet marketing is an unregulated industry that, because there is such a poor public understanding of what is done, attracts more than its share of sleazy operators. It is also so specialized that people with limited training can make some serious mistakes and waste a considerable amount of money. And because Google gathers data about  Read More

It was a year ago August when Google rolled out what has come to be known as the “Medic update.” This update disrupted search results in ways that search engine professionals still haven’t figured out. Then a significant revision to this update was rolled out earlier this month. What has been particularly puzzling about these  Read More

When it comes to marketing your Dental practice online, there are a lot of options—organic SEO, Google Adwords, videos, social media, and local search are just a few examples. But what about Yelp? Let me explain to you why you should include Yelp in your online marketing mix. Yelp Is an Easy and Effective Marketing  Read More

Search engine optimization companies will tell you they can get you results. They talk about higher rankings and more page views, and speak in the language of data that a lot of dentists simply don’t understand. I talk to prospective clients every day and I hear what other companies are telling you. I want you  Read More