They teach you a lot in dental school but not a lot about marketing. Here are a few marketing mistakes dentists tend to make as they work on growing their practice. 1. Dentists Act Desperate Free x-ray with $29.99 new patient cleaning!!! Resist the temptation. Focus on attracting quality patients. The type of people attracted  Read More

Top 7 Terms to Know When Talking to Your Internet Marketing Agency When you work for a company that does websites for dentists – and you’re immersed in that world for 8 hours a day, you forget that there are people out there with other interests and different specialties—and they don’t know the internet marketing  Read More

Dr. Howard Farran of Dentaltown said he’d never want to own an internet marketing company for dentists. Why? Because it doesn’t matter how many new patients he’d bring you, if your front office staff can’t convert the calls to appointments, he’d get blamed for the bad results. Yup. Been there.  Dentist: “I’m getting no new  Read More

About three years ago I wrote a post disagreeing with one of our competitors in search engine optimization who was telling prospective clients that the optimum length for a page to gain high rankings in Google was 500+ words. We see variations of this idea being promoted by various SEO companies. Just Google “long-form content”  Read More

How To Ensure Your Dental Website Contract Covers You Too No contract. Music to your ears, right? If it’s Netflix, yes – you don’t want to be locked in to a year contract because after you’ve spent 3 weekends binge-watching anything good they had, you want out. Website contracts are different. You definitely want a  Read More