Mobile Dental Websites
Mobile devices are quickly gaining popularity. Some experts are predicting that they will soon come to outstrip the use of computers as a way to search the Internet. Is your practice taking advantage of this new marketing opportunity? Are you leveraging the power of a mobile website? Here at Infinity Dental Web, we are at the forefront of mobile marketing for dentists.
Mobile Compatible vs Mobile Optimized Websites
Almost any website can be viewed and will function on a mobile device. But there is a big difference between a site that is just mobile compatible and one that is optimized for the mobile user. A mobile optimized website is designed to be readable and attractive on a small screen, its navigation is structured to be mobile-device friendly, and its content is specifically tailored to mobile search behavior, which is different from the search behavior of people searching on a desktop computer. Infinity Dental Web is at the leading edge of mobile website technology, and we are accumulating research data on mobile search behavior so that we can maximize the marketing impact of your mobile site.
If you have both a regular and a mobile-optimized website with us, we will code the site so that it automatically detects that the user is on a mobile device and will then deliver the mobile-optimized site to the mobile user, while it delivers the regular site to the user on a computer.
If you rely on just your traditional website to attract patients, you may be losing more than you realize. Take a look at your website on a smart phone or tablet. Does it just appear as a shrunken version of your website? Research shows that many mobile users will immediately leave a site like this because it isn't friendly enough to a smartphone. Traditional sites may take longer to load and are generally not as easy to navigate. These mobile users have many options available to them—make your mobile website the most attractive and functional it can be so that user will call your office. And a well-functioning mobile-optimized website positions you at the leading edge of technology in the eyes of your prospective patients.
Here at Infinity Dental Web, we beta-tested mobile sites toward the end of 2011. Click here to read the blog post about the number of calls being generated from our first mobile site.
Infinity Dental Web understands how important it is to make a good first impression and maximize your patients' viewing experience. For this reason, our mobile websites are created to harmonize with the look and feel of your dental website. But the navigation is structured much differently, and the content is tailored to the mobile user.
Our Mobile Dental Websites include:
- Profile Page
- Contact Us
- Map and directions to your office
- Information about the services your practice offers
- Click to call feature
- Smile Gallery (if applicable)
- Links to social media
- Option to view full site
- Monthly performance reports
- Optimization for mobile search
- Content that is custom-written for you and your practice
To see what a mobile website design looks like, visit our mobile website portfolio
If you have your regular website maintained by us, and you want to use one of our themed designs, the one time set-up fee for adding a mobile site is $695. For an additional fee, we would be happy to custom design a mobile website for you. However, many clients find that using a design from our library of themed designs generates just as many calls as a custom-designed site. A low monthly maintenance fee of $85 covers monitoring and tweaking the performance of the site, monthly performance reports to you, troubleshooting, updating it with any changes that are made to the main site, and launching new technologies for your site as they become available.
We also recommend installing a unique call-tracking phone number on the mobile site, to help you and us accurately gauge its effectiveness.