Dr. David Finley runs a two-dentist practice in Monroe, Louisiana. He came to us in 2019 frustrated with his previous website company. He had been with them for four years, was spending $4000 per month with them, and his new patient numbers were going down. One specific frustration was that they didn’t seem to understand the difference between a budget-conscious or Medicaid patient and the type of quality patient he was seeking to attract.
He is an Accredited Fellow of the American Academy of Cosmetic Dentistry and easily attracts smile makeover patients from his reputation. He wanted his website to target quality general dentistry patients to keep his associate busy. So that’s how we branded him And the website is meeting that goal. He was getting about 40 new patients a month with his previous website. After we launched his new website in late 2019, we increased that to 54 new patients a month. That increased again in the first half of 2020 to 61 new patients a month, and in the last half of 2020 to 67 new patients a month.
There are a wide variety of search terms that are working for them, all the way from conventional terms such as wisdom tooth extraction, Invisalign, dentist near me, and implants, to more creative search terms such as big teeth correction, teeth gap, trouble with metal clasps on my partial dentures, teeth trimming, best dentist for scared patients, replace crown, etc. Their success underscores the value of having a rich variety of unique, quality content on the website.
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