Search Engine Land Archives | Infinity Insights

Reviews Reveal Their Mighty Muscles

Date: September 3, 2014

Category: Reputation Management

Author: David Hall

A little over two months ago I posted information about surveys from BrightLocal and Search Engine Land showing the trends in the use of online reviews by the public. Just over 60% of those surveyed in 2011 said that they used online reviews to determine whether or not a local business was a good business. Read More

Tags: BrightLocal, Google Reviews, Google reviews guidelines, Healthgrades reviews, online reviews, Search Engine Land, Software Advice, Yelp Reviews, ZocDoc

How many people search by zip code?

Date: September 11, 2012

Category: Local Search

Author: David Hall

Will your website be found if people search by zip code? And how much priority should be given to optimize you by zip code? This is a complex issue, and goes beyond just creating a page with the word “dentist” and a zip code as keywords and then using our optimization strategies for those keywords. Read More

Tags: blended search results, Google business listing, Google places, Search Engine Land, zip code search