Dental Search Engine Optimization

Unfortunately, it seems to take some dentists a while before they understand the value of search engine optimization. They invest a lot of money in a beautiful website without realizing the power of getting more people to view that website.

Some dentists don’t yet have the vision of what increasing the visibility of their website will mean to their practice. They create a beautiful website and then plan to spend other marketing money to drive traffic to that website. They may mention the website to their patients, in their yellow pages ad, or in other advertising. They don’t realize that for a fraction of those marketing expenses, they can be found by people surfing the Web.

Which service is best for you?

General Search

General search is directed at traditional searches, where someone will go to Google and type, say Naperville porcelain veneers into Google. Searches like this will deliver results based on the strength and quality of the website and how well the page matches the search term.

Local Search

Local search is directed at searches in maps or other online directories. If someone goes to Google maps to search for a dentist, for example, Google will deliver results based on a different algorithm that has a heavy emphasis on location and takes into account other factors related to both the business and the website. Searches on smartphones will generally default to local search.

At Infinity Dental Web, we have two separate SEO programs, one to address each of these algorithms. Every website we create includes services to optimize your website for general search, because that’s the starting point of SEO. And the websites are priced based on the SEO strength of the site and the intensity of our ongoing SEO activities on your behalf after launch.

Your new patient goals may also require our Local Search services, depending on how aggressive those goals are. This will bring in website traffic from searches in Google maps, other online directories, and smartphones. Click here for more information on these Local Search services.

And now

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Dental Search Engine Optimization