Poplar Crossing Dental

In 2017, Dr. Becker had just moved to a new, large dental office in Hoffman Estates, Illinois, but was only getting 3-5 new patients a month. He wanted to increase that and asked us to do his website.

In looking at patient reviews, it was clear that Dr. Becker didn’t excel in warm fuzzies, but he had superior skills. In marketing dentistry, we feel that it is important to be accurate in how you brand a practice or you will attract patients who don’t fit and won’t stay. So we highlighted his high level of expertise.

His website has increased his new patients to about 15 per month—people searching for general dentistry, TMJ treatment, and cosmetic dentistry search terms.