Dental House on Donnelly

Dr. Michelle Stillman came to us in the summer of 2021, having just purchased a practice in Mt. Dora, Florida, a small community about 25 miles from Orlando.

She was averaging about 11 new patients a month and wanted to increase that modestly to 15 to 20 per month.

As a Dawson graduate and a Fellow of the ICOI, her practice is very quality oriented. Mt. Dora is fairly affluent, with a larger elderly population. Her average patients were in their 60s and 70s. She wanted to continue to market to them but wanted to increase her appeal to younger patients to keep her busy in the summer when her retired patients return to their homes in the north.

We created a website for her that targets younger patients while also promoting implant dentistry for older patients. While having great skills, she is a very modest person and her fees are average for the community, so we branded her with a modest design. So far, its performance has exceeded expectations, bringing in 20 to 25 new patients a month even during the summer. People are generally finding her searching for “dentist” and “dentist near me.”