In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.

Where do you find SEO expertise?

We see this happening at dental meetings, or sometimes it comes from spam e-mail. An SEO “expert” offers you his services and starts by evaluating your website. I got a call from a client after February’s Chicago Midwinter Meeting. Let’s call the client Dr. Doe. Some SEO guy who was exhibiting at the dental meeting  Read More

Facebook 101: Claiming the Unclaimed

Facebook 101: Claiming the Unclaimed

After years of resistance, you’ve finally decided to start a Facebook page for your practice. Problem is, where do you start? You are already familiar with Facebook for your personal use, but a Facebook business page, you soon realize, is a whole different animal. Before you even start, there is something you need to know: You  Read More

Facebook Graph Search

Facebook Graph Search

We’ve been intrigued by the announcement of Facebook’s new Graph Search, and are waiting for it to be rolled out. Over the 17 years that I’ve been publishing websites and doing search engine optimization, I’ve developed a sense for when something is going to be big, and this will be big. And it’s going to  Read More

Is your blogger using recycled posts?

If you depend on a service or someone to manage your blog, you’ll want to read this! We recently brought on a new client who was using an outside marketing agency to promote his dental practice. Included in the agency’s services is blogging for the dentist. Normally we would embed the blog in the website  Read More

Get Ready, Get Set, Disconnect

Get Ready, Get Set, Disconnect

The irony I’ve found with being a part of the workforce in the digital age is that being so connected can leave us feeling quite disconnected.  The entrenchment into cyberspace can be strenuous with the constant need to engage your target audience, make yourself visible for mobile devices, and filter through pages upon pages of  Read More