In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.

Search engine optimization with seo icons

Does Word Count Affect SEO?

About three years ago I wrote a post disagreeing with one of our competitors in search engine optimization who was telling prospective clients that the optimum length for a page to gain high rankings in Google was 500+ words. We see variations of this idea being promoted by various SEO companies. Just Google “long-form content”  Read More

Man in suit signing dental marketing contract quote paperwork.

If This Isn’t In the Contract, Run

How To Ensure Your Dental Website Contract Covers You Too No contract. Music to your ears, right? If it’s Netflix, yes – you don’t want to be locked in to a year contract because after you’ve spent 3 weekends binge-watching anything good they had, you want out. Website contracts are different. You definitely want a  Read More

image of a man paddling a cardboard box, looking very anxious, followed by three sharks

Now It’s the Dentist’s Turn to Be Afraid

Top 5 Fears Dentists Have of Website Companies Dentists are smart people. Lots of school, lots of training, tons of practice dealing with fearful patients. So why is it that they can happily drill away in a bloody mess of a mouth but when it comes to dealing with web agencies, they find the nearest  Read More

Donald Currie DMD Google Knowledge Panel

Google Posts

When you Google your practice name and location, Google will display a panel on the right which they call their Knowledge Panel. Over the past year, Google has been adding features to this panel, in an attempt to make it a source of as much helpful information about your practice as they can. Here is  Read More

example of a well set up smile gallery for a dentist

Building an effective smile gallery

If you are going to try to use your website to attract patients who want smile makeovers, an online smile gallery is a must. Research shows that this is the first page prospective smile makeover patients will visit after they find the website. (See the landmark study by Sesame Communications, How Consumers Choose Cosmetic Dentists  Read More