Call Tracking The reason we at Infinity Dental Web have for years recommended using call tracking software is that it helps you know how effective your website is. The way call tracking works is that it displays a unique phone number on your website, different from the actual number. The posted phone number forwards seamlessly Read More
In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.
Search Trends in 2020
Date: September 21, 2020
Category: SEO
I recently had an email exchange with a client who was concerned about his rankings. Since my response could be very helpful for any dentist wanting an up-to-date understanding of current search strategy, I thought I’d share the points I made to him. For privacy reasons, I will call his city Metropolis and will change Read More
Virtual Consult App
Date: August 31, 2020
Category: Company News
We have a new tool for our clients—the Infinity Dental Web virtual smile consultation app. Even before the coronavirus pandemic there have been large increases in virtual patient care. A report published by the American Medical Association over a year ago reported exponential increases in the use of telemedicine. The pandemic has vastly accelerated that Read More
Search Engine Journal – Don’t You Know This?
Date: August 10, 2020
Category: SEO
So this morning we find an article by Roger Montti posted on Search Engine Journal, Why Google Shows Black Doctors in a Search for White Ones. This is a long, convoluted article that tries to dissect what supposedly went wrong with the search or the algorithm. “Google’s Danny Sullivan tweeted an explanation of why it Read More
A Prime Example of Google Manipulating Search Results
Date: July 14, 2020
Category: SEO
Last Saturday, the New York Post published a scathing opinion piece, “Why New York Times Praises ‘Cancel Culture’ but Skips over Its Own Racist History.” Author Michael Goodwin begins by reporting on a recent article in the Times criticizing Mount Rushmore and the American presidents memorialized there. The article stated, “each of these titans of American Read More
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