In this blog, we at Infinity Dental Web share our expertise, our opinions, and our research about what is going on in the world of online marketing. We'll also add tidbits of company news. Feel free to comment. Whether you agree or disagree, we'd like to hear from you.

Review Platforms

Customer Feedback and Review System Platforms

As a follow up to my article written about the new Google review guidelines, I wanted to speak a bit about the use of review-generating programs. Popular review software programs include: BirdEye, Lighthouse 360, GetFiveStars, Smile Reminder, and Podium. While no mention was made in Google’s new guidelines about these programs, they have raised many questions about  Read More

image of the website of Dr. David Pumphrey, Altanta periodontist

Self-referral – an internet marketing trend

The internet is changing the way people make dental appointments. With the amount of information available from websites,  online reviews, and social media, people are feeling less dependent upon personal referrals. It used to be that when you needed the services of a dental specialist, your family dentist would send you to a specialist and  Read More

Follow-up on eDoctorWeb review

Follow-up on eDoctorWeb review

Last Thursday, Doug Gilliatt, our Director of Client Services, reviewed the website of eDoctorWeb, a competitor of ours, in which he acknowledged their compliment to our marketing prowess by copying key marketing messages from our company home page. So today we pushed that out on Facebook and tagged them so that they got notice of  Read More

A Great Compliment from a Competitor, eDoctorWeb

Imitation is the sincerest form of flattery We’re feeling pretty good right now. A competitor in the dental websites niche, eDoctorWeb, thinks that we have great stuff. We know this because they have copied key marketing messages from our company website. We discovered them this past week. This is better than a great online review.  Read More

Online reviews being represented as a game of chess

Significance of the Updated Google Reviews Guidelines

2017 was a tough year for Google and its review policies.   We saw an increase in spam reviews where fake negative reviews were being placed on businesses as well as crazy stories of how certain businesses were soliciting reviews in mass quantities.  Yelp has set a pretty decent bar for trustworthiness of reviews.  As complaints  Read More