Woolf Dental

← back to case studies
Case studyWoolf Dental
Woolf Dental Featured Image

Dr. Jerry Woolf is an accredited member of the AACD who operates a multi-specialty group dental practice in Bakersfield, California. It consists of three general dentists, a periodontist, an oral surgeon, and an endodontist, with room for expansion. It’s a large, beautiful office with 20 operatories plumbed for dental work, but he was currently only using 12 of them.

He came to us from referral from another client, telling us that his practice was currently keeping reasonably busy with only 30 new patients per month because of the large volume of recare work. However, they could easily handle twice that many or more. He said that his fees are about 15% higher than the average Bakersfield practice.

The practice provides a wide variety of services to their patients. They do full-mouth rehabilitations. They place and restore dental implants including All-on-4. They do dentures, but only a limited number because of the small demand. They do a lot of Invisalign and other orthodontic services. One of the dentists is working on becoming accredited with the AACD and is interested in doing smile makeovers. Another dentist is very good with children. The oral surgeon provides sedation.

Since the vast majority of his practice involves providing general dentistry services, we have branded him with a combination appeal for quality general dentistry and beautiful smile makeover dentistry, with a moderately aggressive SEO strategy.