Rick Lane, DDS

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Case studyRick Lane, DDS
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Dr. Lane came to us with modest marketing goals. He wanted to increase the number of new patients from about ten per month to about fifteen. But mostly he wanted to improve the quality of his new patients and break away from dependence on Delta Dental. While he is very artistic and does beautiful cosmetic dentistry, he wanted to focus more on dental implant restoration, including fully edentulous cases.

We recently launched his new website, carefully crafted with a tone to create an image of quality and professionalism. He is thrilled with the branding it creates for his practice, and we are anxious to see how it performs. We have so far been able to get him page one rankings for Petaluma cosmetic dentist, Petaluma implant dentist, Petaluma dentures, and Petaluma porcelain veneers, and a number one, two, and three ranking for what could be his favorite procedure, Petaluma implant overdentures. Plus, his website was selected by Google for their instant answer box for that search term, Petaluma implant overdentures.

Within the first six months after launch, it has reached the goal of attracting about five more new patients per month.