Rick Lane, DDS

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Case studyRick Lane, DDS
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Dr. Lane came to us with modest marketing goals. He wanted to increase the number of new patients from about ten per month to about fifteen. But mostly he wanted to improve the quality of his new patients and break away from dependence on Delta Dental. While he is very artistic and does beautiful cosmetic dentistry, he also wanted to focus on dental implant restoration, including fully edentulous cases.

His new website was carefully crafted with a tone to create an image of quality and professionalism. He is thrilled with the branding it creates for his practice. We have so far been able to get him page one rankings for Petaluma cosmetic dentist, Petaluma implant dentist, Petaluma dentures, and Petaluma porcelain veneers, and a number one ranking for what could be his favorite procedure, Petaluma implant overdentures. Plus, his website was selected by Google for their instant answer box for that search term, Petaluma implant overdentures.

Within the first six months after launch, it reached the goal of attracting about five more quality new patients per month. Shortly after launch it was averaging about 750 unique visitors per month. Due to our continued blogging and tweaking the SEO, three years later it was averaging about 3000 unique visitors per month.