Oral Surgery Associates
The reason specialists come to Infinity Dental Web is that we know how to market for both referrals from general dentists and self-referrals from the patients themselves.
This is a growing trend that we are seeing with internet marketing. Patients don’t necessarily accept the referral given to them by their family dentist. If they check out the specialist’s website and are not favorably impressed with it, they may do a little research on their own and choose their own specialist.
This is what is happening with this premier oral surgery practice in Atlanta. With ten locations and ten oral surgeons, they came to us with a strong need for new patient acquisition. To accomplish that, we gave them a design that brands them as highly qualified specialists and content that is strong and extensive. The design and content help confirm their image for patients referred by their family dentists and helps attract patients who are using a variety of search terms including oral surgeon, tooth extraction, emergency, implants, wisdom teeth, and other terms. Of the estimated 300 new patients a month being pulled in with the help of their website, it appears that between one-third and one-half are coming from internet searches rather than by referral.
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