Jay H. Goldstein, DDS

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Case studyJay H. Goldstein, DDS
Jay H. Goldstein, DDS Featured Image

Dr. Hall took on Dr. Goldstein as a client before the company was even founded, so he has been with us for a long time. He practices in the Cleveland suburb of Beachwood.

Dawson trained, Dr. Goldstein isn’t interested so much in treating people with TMJ disorder as he is in doing all of his prosthetic work so that his patients end up with a comfortable, balanced occlusion.

After seeing what we were doing with other clients who had success with high-end website designs, he decided to have us re-design his site in late 2016. His experience with that re-design is a good illustration of the current state of search engine optimization. Google has gotten very good at judging great websites. Without doing any additional link-building or content revisions, just the re-design, Dr. Goldstein’s website traffic doubled. We had achieved a number one ranking for him for “Cleveland cosmetic dentist” a long time ago, but in response to the re-design, Google increased his rankings for other search terms enough to effect that increase in traffic.

But the most dramatic effect of the new website design we gave him has been an increase in conversions. With a modest SEO level plus our Local Search services, his website now brings him about 7-8 new patients a month with a variety of search terms that mostly relate to cosmetic dentistry.