Dental Internet Marketing Update February 2014


 

3 Reasons You Need a Mobile-Friendly Website in 2014

 

 

Now that more than half of Americans own a smartphone, patients don't have to wait until they get home to search for your practice. They can find you on the go! Or can they?

Google and Nielsen joined forces in a study that revealed 3 important reasons why your website needs to be mobile-friendly:

1. Patients spend time researching on mobile devices. The study found mobile consumers spend more than 15 hours a week researching products, services, and more on their devices.

2. Location proximity matters. 69% of consumers expect businesses to be within five miles of their location when searching on a mobile device.

3. Patients are ready to take actions. More than half of consumers researching on mobile want to purchase within the hour while as many as 83% want to purchase within a day. 

Patients are already looking for you on mobile. Simplify their research by providing them with a mobile-friendly site where the information they're seeking is front and center. 

At Infinity Dental Web, we've done our own research and know what information patients search on mobile. We've built our responsive websites to display for mobile the most relevant information (phone, location/map, menu) right at the top. And when your patients are ready to take action, we provide them with a nice prominent button to call or schedule an appointment with you today. Go responsive and be sure your patients can find you at home or on the go!

 


 

Online Reputation Management 101

 

 

Have you seen the news about the Chevrolet dealership that totaled a customer's car? It turned into a pretty big story. Not because the customer called a lawyer or a local news channel; all the customer did was post a review about the incident online. And all the dealership had to do is respond appropriately. But they didn't do that and ended up with a lot of damaging press as a result.

We know consumers turn to the internet to research the products and services they consume. Beyond that, they now turn to the internet to report about those products and services. Sometimes they want to vent, sometimes they want to share a positive experience that is different from the norm. This is scary for some business owners, but it doesn't have to be.

The ability to self-publish on the internet empowers consumers, but it can (and should) also empower the business owner who understands and gets involved in the process. This is the art of online reputation management. Infinity Dental Web is pleased to offer our clients online reputation management as part of our complete portfolio of Internet Marketing Services. You can check out our website for more details.

 


 

How Video Can Enhance Your SEO

 

It's no secret - YouTube is without a doubt the most popular video sharing portal. In fact, it's now the 2nd largest search engine with more than 1 billion unique visitors each month. As such, it has become an indispensable tool for enhancing SEO. With video, you get double the exposure in Google since you can rank both in the universal search (web search tab) and the video search page.

The above video is a great example of the SEO potential of video. This client's video ranks first in YouTube and third in Google for Cleveland mini implants.

What does this mean for you? First of all, it means if you don't already have video, now is the time to start. It doesn't have to be complicated or fancy - just relevant and useful. As with your website, content is the focus. View duration is a ranking factor for videos so you want to be sure your videos provide viewers with useful information that is engaging and unique. Engaging with your audience provides social signals to Google that boost your search results.

At Infinity Dental Web, we offer two types of videos that will engage and benefit your audience. They are animated whiteboard videos and Google hangouts. You can read more about them by clicking on the links provided. 

Once you have video, it needs to be optimized so search engines can find and make sense of it. This involves optimization of the video file name, title, description, and tags, as well as providing a transcript. Infinity Dental Web will do the heavy lifting for you as part of our video optimization. Call us to get started today!

 

Maximize Your Online Exposure By

  • Going Mobile in 2014
  • Online Reputation Management 101
  • How Video Can Enhance Your SEO

 


 

IN OTHER NEWS:

Join us at the 2014 AACD Conference. Dr. David Hall, owner and president of Infinity Dental Web will be giving a presentation  on Thursday, May 1, 2014 from 9:15 - 12:15. Topic - Marketing Your Practice on the Internet in 2014 - Everything You Ever Wanted to Know about Internet Marketing But Didn't Know Whom to Trust.

You won't want to miss this presentation!

Infinity Dental Web will also be exhibiting April 29 - May 2, 2014 in Orlando, FL. We are very excited to have a presence there this year. Come visit us at booth #933. We look forward to meeting everyone and visiting with our clients! 

 


 

Infinity Dental Web is excited to announce the completion of our first dental school website. This client desired a very high-end custom design to attract dental professionals from all over the world. Responsive Technology was included in the website development, meaning the website will adapt to all screen sizes.

ABOUT THE TEXAS CENTER FOR OCCLUSAL STUDIES

Founded by Daniel O'Rourke, Dr. Hal Stewart and Dr. Craig Herre, this world-class educational organization helps dental professionals reach their full potential while setting the standard for post-graduate dental education. If the focus of your practice is TMJ or occlusal disorders, be sure to check out their occlusion residency programs at http://texascenterforocclusalstudies.com.

 


WANT MORE INFO & TIPS TO BOOST YOUR ONLINE PRESENCE?

 

GET IN TOUCH:


Phone: 480.273.8888

Web: http://www.infinitydentalweb.com/

              

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