Category: Author: Christin Paty
It has been said people don’t search for dentists on Facebook, but at Infinity Dental Web we know this is simply not true. We’ve been doing social media for dentists for some time now, and we’ve been closely monitoring and tracking the results. For example, we’ve seen a rising number in traffic based on the AWstats analysis tool, which measures live visitors going to the website. Notice the screenshot below. This client began using our social media services a year ago. After just one year, his traffic increased threefold, which is attributed to our social media strategy.
Not only have we noticed higher traffic by live visitors, but there are also more patient conversions via Facebook. Facebook users have been private messaging dental practice for appointments, and we know that there has been an increased number of new patient referrals.
Search behavior is also changing on Facebook. People spend more time on Facebook and use it to search for services. See this example here of someone asking her friends if they know of a good dentist to go to.
So, if you don’t think people search for dentists via Facebook, you may want to reconsider your thoughts and get on board. Let us know if we can help you with your social media marketing. Unlike our competitors, everything we do is custom content and custom artwork to match your dental practice and branding. Visit our social media services page to learn more.