Infinity Dental Web

About David Hall, Company Founder

Infinity Dental Web is located in the Phoenix metropolitan area. It was founded by accredited cosmetic dentist Dr. David Hall.

David Hall started Internet marketing by publishing a website in 1995. At that time, CompuServe was running a promotion of providing a free home page to new subscribers. As a new subscriber, he decided to take advantage of that. He downloaded the software that CompuServe provided, and created a family website.

He quickly realized that he could use this web presence to promote his cosmetic dentistry practice, and thus switched the focus of the website to his dental practice. He purchased more advanced web design software, and was on his way. He studied web design, but particularly studied search engine optimization, and became intrigued with the challenge of obtaining prime positioning in search engines for his site. At first it was just a hobby, but as the website grew he realized that it was a great way for prospective patients to find him. A defining moment for him came a couple of years after launching this website when Einstein Dental asked to be hired for $5000 per year to promote it. He decided instead to try to master search engine optimization himself, and within a year his private practice site was in Google's top ten for cosmetic dentistry, outranking Einstein's Dental Doc Shop.

In 2003 he transformed his practice website into a nationwide referral service, charging dentists to be listed. He also decided to launch an online dental bookstore which he named America's Dental Bookstore. In 2006, another turning point came when a colleague of his, Dr. Karen Blair, asked Dr. Hall to create a website for her newly relocated dental practice. She had practiced around the corner from him in Cedar Rapids, Iowa, but had moved to the Chicago area and was opening a practice there. At first he wasn't interested, but on thinking about it, was intrigued with the idea and agreed to do that. He did her website, it was successful, so he let other dentists he knew that he was available for creating and optimizing websites.

In 2007, as interest in his website skills grew, he founded Infinity Dental Web. He hired a web graphic designer, and then a link-building specialist. Business went very well, and he could see that he had a unique mix of skills and background that could potentially make Infinity Dental Web the strongest player in the dental website market. So he decided to do the Internet marketing full-time. He moved to the Phoenix area, rented an expanded facility, and sold his other business interests. In 2008 he added a full-time on-site employee. In 2009, he added two more employees. The business continues to grow at a rate of about 30-35% per year. Dr. Hall is careful to pace the growth so that the company's high level of performance and customer service is preserved.

David Hall brings to the field a unique combination of skills. He has done search engine optimization since 1996, which is as long as anyone in the business—since before Google was founded and even before the term search engine optimization was coined. And not only does he understand Internet marketing from the ground up, but he thoroughly understands dentistry. The websites are all custom written, designed, and optimized for search engines. We are very careful with our growth, doing very little external marketing, so that we can maintain the same high standard of quality and results for each project.

He is also a talented writer and editor. For six years he worked as the managing editor for a book publishing company, with several of his books winning praise from prestigious national book review journals such as Publishers Weekly, Library Journal, and Booklist. Our clients call him the "wordsmith."

In addition, he brings talents of great focus and competitive drive to his work, and isn't satisfied until each of his personal clients is number one in their respective markets.