About David Hall, Company Founder
By Dr. David Hall
Infinity Dental Web is located in the Phoenix metropolitan area. It was founded by accredited cosmetic dentist Dr. David Hall.
Dr. Hall started Internet marketing by publishing a website in 1995. At that time, CompuServe was running a promotion of providing a free home page to new subscribers. As a new subscriber, he decided to take advantage of that. He downloaded the software that CompuServe provided, and created a family website.
Within a couple of days he realized that he could use this web presence to promote his cosmetic dentistry practice, and thus switched the focus of the website to his dental practice. He purchased more advanced web design software, and was on his way. He studied web design, but particularly studied search engine optimization, and became intrigued with the challenge of obtaining prime positioning in search engines for his site. The site became noticed around the world, which made it even more exciting. At first it was just a hobby, but as the website grew he realized that it was a great way for prospective patients to find him. A defining moment for him came a couple of years after launching this website when Einstein Dental asked to be hired for $5000 per year to promote it. He decided instead to try to master search engine optimization himself, and within a year his private practice site was in Google's top ten for cosmetic dentistry, outranking Einstein's Dental Doc Shop.
In 2003 he decided to add a new dimension to this website by listing other excellent cosmetic dentists on the site and charging them for that. He also decided to launch an online dental bookstore which he named America's Dental Bookstore. In 2006, another turning point came when a colleague of his, Dr. Karen Blair, asked him to create a website for her newly relocated dental practice. She had practiced around the corner from him in Cedar Rapids, Iowa, but had moved to the Chicago area and was opening a practice in Naperville. At first he was hesitant, but on thinking about it, was intrigued with the idea and agreed to do that. The website was very successful, and soon obtained number one rankings for search terms in Naperville.
He let a few other dentists know that he was available for creating and optimizing websites, and they were interested. For a couple of years he continued doing this part-time. His work was so successful that he began to think about doing this Internet marketing full time. As he looked at other dental website companies, he disagreed with many of the things they were doing. He realized he had a set of skills and aptitudes that made him uniquely qualified for this type of work. Having been in the private practice of dentistry for over twenty years, he realized that most dentists wanted someone who would take complete control of their Internet marketing, without them having to even worry about it. The other dental website companies didn't seem to have that deep an understanding of this need. There were a number of other issues where he had a unique approach to the business that would set him apart from the competition.
In 2008, he made initial preparations to launch the new company. Late in the year, he moved to the Phoenix area and hired a full-time employee to work with him. In January, 2009, he filed incorporation papers for Infinity Dental Web, Inc. By August he had added two additional employees, and the business was moved out of his home to a commercial office space.
Since then, he has continued to add employees, new clients, and new services. The business continues to grow at a rate of about 30-35% per year. Dr. Hall is careful to pace the growth so that the company's high level of performance and customer service is preserved. It continues with a unique approach to the Internet marketing of dentistry. His primary guiding principle is that Infinity Dental Web will do everything possible for the dentist to drive patients to the office with as little worry and effort on the part of the dentist as possible.