Dental blogs are a powerful aid to search engine optimization when used properly. Our high profile, VIP, and dominating website packages all include a blog that is custom written for your dental practice.
Blog is a shortened version of the term "web-log." It is a series of entries that a writer makes, published on the Internet, with the most current entries at the top of the page. They have many features that make them useful additions to your website: Blogging software cross-indexes the entries by subject area and also provides a search window so that visitors can find entries with words they are looking for. They are also easy to update, and updating can be done without any knowledge of how to create a website. Plus, there are many indexing services that monitor entries, which causes particularly interesting postings to end up getting circulated around the Internet, which in turn increases the visibility of your website.
Suggested Content for a Dental Blog
Patient questions provide excellent material for a blog. Each question is a separate entry. The answers are then categorized so that people can browse by subject category, by date, or they can search. Here at Infinity Dental Web we have methods of collecting interesting questions from the public, which provide interesting springboards for generating helpful content.
It's important that blog entries are interesting and informative. Some people have the misconception that your blog only needs to have periodic fresh content. That isn't true. It matters a lot what you say. Some blogs we see have a lot of fluff or are filled with information that is commonly available on almost any dentist's website. Entries like this don't attract any attention and thus provide little help to the reputation of the website. Here at Infinity Dental Web we use web metrics to measure the popularity and drawing power of our blog postings. This helps us gauge what works and what doesn't work.
Maintaining the Blog
Most dental offices have trouble maintaining their blogs and they can easily fall into disuse. One advantage we have, with our web content being managed by a dentist, is that we can take care of these entries for you. Not only does this get the job done, but we know how to search engine optimize your entries to help draw traffic both to your blog and to the main section of your website.
Click here to see an effective example.